https://danielatreija.com Daniela Treija Portfolio Sun, 19 Oct 2025 20:48:06 +0000 https://danielatreija.com en https://danielatreija.com/Home Wed, 21 Jun 2023 13:22:38 +0000 Daniela Treija Portfolio https://danielatreija.com/Home Year / Category Project Client 2025 / Brand Identity Latvian Annual Art Award WIP LMGB2024-25 / Campaign It Starts With A Ball ’24 adidas Football2024-25 / Campaign It Starts With A Ball ’24–25&nbsp; adidas Football2024 / Campaign Made In Italy x For The Culture adidas Originals2024 / Campaign Three Stripes Gallery adidas Football2024 / Campaign adidas Originals SS ’24 adidas Originals2023 / Spatial, Identity Open House Berlin Open House2023 / Art Dir., Spatial Seen on Pixel Google Pixel2023 / Campaign Bikini Berlin SS ’23 Bikini Berlin 2021 / Camp., Spatial Bikini Berlin x Coco Capitán Bikini Berlin2020 / Visual Identity Riga International Film Festival ’20 Riga IFF 2020 / Campaign The Future Is In The Air Nike 2020 / Brand Identity Basis Rho Jeschkelanger 2020 / Campaign Offline N.354&nbsp; Nike2019 / Brand Identity Sinfonia of London John Wilson2019 / Art Dir., Spatial Nike Basketball Festival Nike2017 / Visual Identity Becoming an Apricot*an Apple*a Crow*... Survival Kit https://danielatreija.com/Gridview Tue, 20 Jun 2023 10:48:35 +0000 Daniela Treija Portfolio https://danielatreija.com/Gridview <img width="2000" height="1400" width_o="2000" height_o="1400" data-src="https://freight.cargo.site/t/original/i/201d0f694e1e0f6c6fa438c460b30e4715d9275c386ddc636758511a5f461b2b/251019_D_Treija_Selected_Projects_01.png" data-mid="239538190" border="0" src="https://freight.cargo.site/w/1000/i/201d0f694e1e0f6c6fa438c460b30e4715d9275c386ddc636758511a5f461b2b/251019_D_Treija_Selected_Projects_01.png" />IT STARTS WITH A BALL'24 <img width="2000" height="1400" width_o="2000" height_o="1400" data-src="https://freight.cargo.site/t/original/i/83f9159d34df8e8600ae830989e7723c6c673cec3dbb9a923f89ec18ae84138d/251019_D_Treija_Selected_Projects_adidasFootballxCommonGoal3.png" data-mid="239538889" border="0" src="https://freight.cargo.site/w/1000/i/83f9159d34df8e8600ae830989e7723c6c673cec3dbb9a923f89ec18ae84138d/251019_D_Treija_Selected_Projects_adidasFootballxCommonGoal3.png" />IT STARTS WITH A BALL'25&nbsp; <img width="2000" height="1400" width_o="2000" height_o="1400" data-src="https://freight.cargo.site/t/original/i/ed286b2f60301279e0ada7fc9b49d77b99fd61a9c21c42270ced66fff35034ea/251015_D_Treija_Selected_Projects_adidasConfirmed_MadeinItaly_002.png" data-mid="239540202" border="0" src="https://freight.cargo.site/w/1000/i/ed286b2f60301279e0ada7fc9b49d77b99fd61a9c21c42270ced66fff35034ea/251015_D_Treija_Selected_Projects_adidasConfirmed_MadeinItaly_002.png" />MADE IN ITALY X FOR THE CULTURE <img width="2000" height="1400" width_o="2000" height_o="1400" data-src="https://freight.cargo.site/t/original/i/5e5f8b9e33bb304d5fa42180e64aed6e4a4ec391c61678ce3922d4b983257a89/251019_D_Treija_Selected_Projects_WEuros_ThreeStripesGallery_01.png" data-mid="239538807" border="0" src="https://freight.cargo.site/w/1000/i/5e5f8b9e33bb304d5fa42180e64aed6e4a4ec391c61678ce3922d4b983257a89/251019_D_Treija_Selected_Projects_WEuros_ThreeStripesGallery_01.png" />THREE STRIPES GALLERY <img width="2000" height="1400" width_o="2000" height_o="1400" data-src="https://freight.cargo.site/t/original/i/8f50422cea5d48574dd0aecdc8a747644e2e7660f8d8ee42131300e765947bdb/240710_D_Treija_Selected_Projects_Adidas2.png" data-mid="214414506" border="0" src="https://freight.cargo.site/w/1000/i/8f50422cea5d48574dd0aecdc8a747644e2e7660f8d8ee42131300e765947bdb/240710_D_Treija_Selected_Projects_Adidas2.png" />ADIDAS ORIGINALS SS'24 <img width="2000" height="1400" width_o="2000" height_o="1400" data-src="https://freight.cargo.site/t/original/i/f50c7174ed80c6b5a87d38f2bdda6b1ecab3b751b1e6ecc896a6645a31fe4a89/251015_D_Treija_Selected_Projects_OH_Thumbnail.png" data-mid="239381548" border="0" src="https://freight.cargo.site/w/1000/i/f50c7174ed80c6b5a87d38f2bdda6b1ecab3b751b1e6ecc896a6645a31fe4a89/251015_D_Treija_Selected_Projects_OH_Thumbnail.png" />OPEN HOUSE BERLIN&nbsp; <img width="2000" height="1400" width_o="2000" height_o="1400" data-src="https://freight.cargo.site/t/original/i/03aaf85b01e16365ffeec9bb1462cc576266e6c25bc03589125e56fc77090c10/251015_D_Treija_Selected_Projects_GP_SeenonPixel.png" data-mid="239539856" border="0" src="https://freight.cargo.site/w/1000/i/03aaf85b01e16365ffeec9bb1462cc576266e6c25bc03589125e56fc77090c10/251015_D_Treija_Selected_Projects_GP_SeenonPixel.png" />GOOGLE PIXEL: SEEN ON PIXEL <img width="2000" height="1400" width_o="2000" height_o="1400" data-src="https://freight.cargo.site/t/original/i/e7e23fe6d434f6ea6474099037627e82becec6c92e453614c89a97ac9d862565/230622_D_Treija_Selected_Projects_BB_FocusCampaign_01.png" data-mid="183122587" border="0" src="https://freight.cargo.site/w/1000/i/e7e23fe6d434f6ea6474099037627e82becec6c92e453614c89a97ac9d862565/230622_D_Treija_Selected_Projects_BB_FocusCampaign_01.png" />BIKINI BERLIN FOCUS CAMPAIGN <img width="2000" height="1400" width_o="2000" height_o="1400" data-src="https://freight.cargo.site/t/original/i/650bf9ff0e090b6c154575cffd33fd090dc185781d28474b3a516c4c9454d1fb/230622_D_Treija_Selected_Projects_BB_Coco_Capitan_.png" data-mid="183122680" border="0" src="https://freight.cargo.site/w/1000/i/650bf9ff0e090b6c154575cffd33fd090dc185781d28474b3a516c4c9454d1fb/230622_D_Treija_Selected_Projects_BB_Coco_Capitan_.png" />BIKINI BERLIN X COCO CAPITÁN <img width="2000" height="1400" width_o="2000" height_o="1400" data-src="https://freight.cargo.site/t/original/i/613a2c4cc239f817e279fdec8c7182f5c42fa30af6fea6151ff6cd355fb04719/230622_D_Treija_Selected_Projects_RigaIFF_2020_012.png" data-mid="183126054" border="0" src="https://freight.cargo.site/w/1000/i/613a2c4cc239f817e279fdec8c7182f5c42fa30af6fea6151ff6cd355fb04719/230622_D_Treija_Selected_Projects_RigaIFF_2020_012.png" />RIGA INTERNATIONAL FILM FESTIVAL'20 <img width="2000" height="1400" width_o="2000" height_o="1400" data-src="https://freight.cargo.site/t/original/i/8c6fd77af31c7a99682884df9c54e8acb7df8c63aff125f947d4ea3e8c46f7c4/230622_D_Treija_Selected_Projects_AirMax_FutureIsInTheAir_01.png" data-mid="183122686" border="0" src="https://freight.cargo.site/w/1000/i/8c6fd77af31c7a99682884df9c54e8acb7df8c63aff125f947d4ea3e8c46f7c4/230622_D_Treija_Selected_Projects_AirMax_FutureIsInTheAir_01.png" />NIKE AM 2090: THE FUTURE IS IN THE AIR <img width="2000" height="1400" width_o="2000" height_o="1400" data-src="https://freight.cargo.site/t/original/i/398a389fa8f87813dae6d628696d7caae0ce3aeb7de2d855af1768c842022ed8/230622_D_Treija_Selected_Projects_BasisRho_01.png" data-mid="183123293" border="0" src="https://freight.cargo.site/w/1000/i/398a389fa8f87813dae6d628696d7caae0ce3aeb7de2d855af1768c842022ed8/230622_D_Treija_Selected_Projects_BasisRho_01.png" />BASIS RHO <img width="2000" height="1400" width_o="2000" height_o="1400" data-src="https://freight.cargo.site/t/original/i/3ee4e31f0131bb8696a8032317bfc7fe62feb5d2aa8a67a13a43aa7e9876356a/230622_D_Treija_Selected_Projects_Nike_N354_Offline_Asphaltgold_02.png" data-mid="183123547" border="0" src="https://freight.cargo.site/w/1000/i/3ee4e31f0131bb8696a8032317bfc7fe62feb5d2aa8a67a13a43aa7e9876356a/230622_D_Treija_Selected_Projects_Nike_N354_Offline_Asphaltgold_02.png" />NIKE OFFLINE N.354 FILM CAMPAIGN <img width="2000" height="1400" width_o="2000" height_o="1400" data-src="https://freight.cargo.site/t/original/i/bacedf8f360a2bcca0fac6849fe3002bc881fb03206c8900fecb31e39ac22ccf/230622_D_Treija_Selected_Projects_SinfoniaofLondon_01.png" data-mid="183123292" border="0" src="https://freight.cargo.site/w/1000/i/bacedf8f360a2bcca0fac6849fe3002bc881fb03206c8900fecb31e39ac22ccf/230622_D_Treija_Selected_Projects_SinfoniaofLondon_01.png" />SINFONIA OF LONDON <img width="700" height="490" width_o="700" height_o="490" data-src="https://freight.cargo.site/t/original/i/1d6f4c810d302a129235349acd4b8786735fb68b509bdff25b1181b7274e3540/260213_DanielaTreija_SelectedProjects_NikeBasketballFestival_2019_Cover.png" data-mid="244789853" border="0" src="https://freight.cargo.site/w/700/i/1d6f4c810d302a129235349acd4b8786735fb68b509bdff25b1181b7274e3540/260213_DanielaTreija_SelectedProjects_NikeBasketballFestival_2019_Cover.png" />NIKE BASKETBALL FESTIVAL <img width="2000" height="1400" width_o="2000" height_o="1400" data-src="https://freight.cargo.site/t/original/i/35d056b531eefe90fa73251b61fe37d5ed29d9a2137cadbe4c2e66288c571e24/230622_D_Treija_Selected_Projects_SurvivalKit_2016_018.png" data-mid="183124880" border="0" src="https://freight.cargo.site/w/1000/i/35d056b531eefe90fa73251b61fe37d5ed29d9a2137cadbe4c2e66288c571e24/230622_D_Treija_Selected_Projects_SurvivalKit_2016_018.png" />SURVIVAL KIT 2017 https://danielatreija.com/About Tue, 20 Jun 2023 10:48:35 +0000 Daniela Treija Portfolio https://danielatreija.com/About <img width="3612" height="2433" width_o="3612" height_o="2433" data-src="https://freight.cargo.site/t/original/i/c661a6744860c5a1684f93bed3b6d69dfd7aab987e3136251b4979829dcd33c7/A039796-R1-38-39.JPG" data-mid="184374846" border="0" data-scale="60" src="https://freight.cargo.site/w/1000/i/c661a6744860c5a1684f93bed3b6d69dfd7aab987e3136251b4979829dcd33c7/A039796-R1-38-39.JPG" /> Daniela Treija is a Latvian art director and designer who began her professional career in 2015, after graduating with distinction from Design Academy Eindhoven. Since then, she has been working with versatility between art direction, concept, visual &amp; brand identity, as well as spatial and exhibition design. Her past clients derive from the fields of culture and contemporary art, fashion, sports and global tech. Daniela finds her contentment in working on culturally relevant, visually distinctive, concept-based projects that observe our contemporary ways of being and challenge the status quo. Contact: Email /&nbsp;LinkedIn https://danielatreija.com/It-Starts-With-A-Ball-24 Tue, 14 Oct 2025 22:20:33 +0000 Daniela Treija Portfolio https://danielatreija.com/It-Starts-With-A-Ball-24 It Starts With A Ball’24 CATEGORY: ART DIRECTION, CAMPAIGN CLIENT: ADIDAS REALISED AT: ATTITUDE STUDIOS Y2024 An unfiltered look at the positive impact of football on local communities, underlining the power of the world’s most popular sport to transform society into a level playing field for all. From New York to Monterrey to Kathmandu, together with adidas Football, Common Goal and the accomplished photographer Sarah Van Rij, we set out to capture the joy of football as it is democratically practised around the world – highlighting the work of various local organisations and how they use football as a tool to promote integration. <img width="2000" height="1200" width_o="2000" height_o="1200" data-src="https://freight.cargo.site/t/original/i/674b89c43400706579a44b69c3a5cbc08a0b62877ca7a63adbd2bc14c9a2a495/251015_D_Treija_Selected_Projects_aFxCG_NYC_MX2.png" data-mid="239394960" border="0" src="https://freight.cargo.site/w/1000/i/674b89c43400706579a44b69c3a5cbc08a0b62877ca7a63adbd2bc14c9a2a495/251015_D_Treija_Selected_Projects_aFxCG_NYC_MX2.png" /> <img width="2000" height="1200" width_o="2000" height_o="1200" data-src="https://freight.cargo.site/t/original/i/525639ffeabda7e7fd354e21e86ed9e48de3fe22f421e2a3b8ac888783ca1ead/251015_D_Treija_Selected_Projects_aFxCG_NYC_MX3.png" data-mid="239394961" border="0" src="https://freight.cargo.site/w/1000/i/525639ffeabda7e7fd354e21e86ed9e48de3fe22f421e2a3b8ac888783ca1ead/251015_D_Treija_Selected_Projects_aFxCG_NYC_MX3.png" /><img width="2000" height="1200" width_o="2000" height_o="1200" data-src="https://freight.cargo.site/t/original/i/8b5a228b45bf21b7c2c7bea7f20fe4c4723a7fb5976157eb917645f8fc9e1577/251015_D_Treija_Selected_Projects_aFxCG_NYC_MX4.png" data-mid="239394962" border="0" src="https://freight.cargo.site/w/1000/i/8b5a228b45bf21b7c2c7bea7f20fe4c4723a7fb5976157eb917645f8fc9e1577/251015_D_Treija_Selected_Projects_aFxCG_NYC_MX4.png" /><img width="2000" height="1200" width_o="2000" height_o="1200" data-src="https://freight.cargo.site/t/original/i/582804e4b36a035f7ab6d810a4bf808793d94267935b013bc7e888926145143f/251015_D_Treija_Selected_Projects_aFxCG_NYC_MX5.png" data-mid="239394963" border="0" src="https://freight.cargo.site/w/1000/i/582804e4b36a035f7ab6d810a4bf808793d94267935b013bc7e888926145143f/251015_D_Treija_Selected_Projects_aFxCG_NYC_MX5.png" /><img width="2000" height="1200" width_o="2000" height_o="1200" data-src="https://freight.cargo.site/t/original/i/0118cd1dc33b4a0e200015d4b74f8ca8f5595f2c1b3ef74d080e9cbb87d0df21/251019_D_Treija_Selected_Projects_012.png" data-mid="239538107" border="0" src="https://freight.cargo.site/w/1000/i/0118cd1dc33b4a0e200015d4b74f8ca8f5595f2c1b3ef74d080e9cbb87d0df21/251019_D_Treija_Selected_Projects_012.png" /><img width="2000" height="1200" width_o="2000" height_o="1200" data-src="https://freight.cargo.site/t/original/i/a8d618ab7034af2767526c9048f7d00a0c5f06adaa3c4553865cb7cbf4f800df/251015_D_Treija_Selected_Projects_aFxCG_NYC_MX7.png" data-mid="239394965" border="0" src="https://freight.cargo.site/w/1000/i/a8d618ab7034af2767526c9048f7d00a0c5f06adaa3c4553865cb7cbf4f800df/251015_D_Treija_Selected_Projects_aFxCG_NYC_MX7.png" /><img width="2000" height="1200" width_o="2000" height_o="1200" data-src="https://freight.cargo.site/t/original/i/07e5cadee0b2f91fd7d11f08f356bed8b21f4033f5b91c3097c4093a45f4f563/251015_D_Treija_Selected_Projects_aFxCG_NYC_MX8.png" data-mid="239394966" border="0" src="https://freight.cargo.site/w/1000/i/07e5cadee0b2f91fd7d11f08f356bed8b21f4033f5b91c3097c4093a45f4f563/251015_D_Treija_Selected_Projects_aFxCG_NYC_MX8.png" /><img width="2000" height="1200" width_o="2000" height_o="1200" data-src="https://freight.cargo.site/t/original/i/ea211af150bb6a3de5d74308ca1a1e1d9a6945ec80841b7d19d966ad9b29b0b2/251019_D_Treija_Selected_Projects_013.png" data-mid="239538108" border="0" src="https://freight.cargo.site/w/1000/i/ea211af150bb6a3de5d74308ca1a1e1d9a6945ec80841b7d19d966ad9b29b0b2/251019_D_Treija_Selected_Projects_013.png" /> CREATIVE DIRECTOR: BEN SCHOSMANN SENIOR ART DIRECTOR: DANIELA TREIJA STRATEGY: CELIA FRÖLICH, LISA KELLER ACCOUNT MANAGER: HALA ALSADI PRODUCER: SONIA LANG PHOTOGRAPHER: SARAH VAN RIJ COLABORATING ORGANISATIONS: SOUTH BRONX UNITED, FÚTBOL MÁS, COMMON GOAL&nbsp; https://danielatreija.com/It-Starts-With-A-Ball-25 Sun, 19 Oct 2025 20:48:06 +0000 Daniela Treija Portfolio https://danielatreija.com/It-Starts-With-A-Ball-25 It Starts With A Ball ’24–25 CATEGORY: ART DIRECTION, CAMPAIGN CLIENT: ADIDAS REALISED AT: ATTITUDE STUDIOS Y2025 Our next chapter with adidas Football x Common Goal took us to Santa Marta, Colombia. Teaming up with fashion and sports photographer Lukas Korschan, we told the story of Tiempo de Juego — an inspiring organisation creating safe spaces for young people to find their voice, build confidence, and spark change in others. <img width="2000" height="1200" width_o="2000" height_o="1200" data-src="https://freight.cargo.site/t/original/i/bda5ebded1d4d21fcc295b5d5fc338e84f1e65ef1e3525c2304023ca0d38018c/251019_D_Treija_Selected_Projects_adidasFootballxCommonGoal_LukasKOrschan_Colombia.png" data-mid="239554950" border="0" src="https://freight.cargo.site/w/1000/i/bda5ebded1d4d21fcc295b5d5fc338e84f1e65ef1e3525c2304023ca0d38018c/251019_D_Treija_Selected_Projects_adidasFootballxCommonGoal_LukasKOrschan_Colombia.png" /><img width="2000" height="1200" width_o="2000" height_o="1200" data-src="https://freight.cargo.site/t/original/i/634233c575f06a4e5a62809851bd8141a63020bf8dc1ff58a5648f0ac26cb59f/251019_D_Treija_Selected_Projects_adidasFootballxCommonGoal_LukasKOrschan_Colombia2.png" data-mid="239554951" border="0" src="https://freight.cargo.site/w/1000/i/634233c575f06a4e5a62809851bd8141a63020bf8dc1ff58a5648f0ac26cb59f/251019_D_Treija_Selected_Projects_adidasFootballxCommonGoal_LukasKOrschan_Colombia2.png" /><img width="2000" height="1200" width_o="2000" height_o="1200" data-src="https://freight.cargo.site/t/original/i/f12cbdb4888da449f29fec1dcf623651db09fadf3e177b00f77ce24bf47cabf1/251019_D_Treija_Selected_Projects_adidasFootballxCommonGoal_LukasKOrschan_Colombia3.png" data-mid="239554952" border="0" src="https://freight.cargo.site/w/1000/i/f12cbdb4888da449f29fec1dcf623651db09fadf3e177b00f77ce24bf47cabf1/251019_D_Treija_Selected_Projects_adidasFootballxCommonGoal_LukasKOrschan_Colombia3.png" /><img width="2000" height="1200" width_o="2000" height_o="1200" data-src="https://freight.cargo.site/t/original/i/35891dd6142bf09ce24d9b31afa207b2749e47c9b59f2b6a06b1baa742c05339/251019_D_Treija_Selected_Projects_adidasFootballxCommonGoal_LukasKOrschan_Colombia4.png" data-mid="239554953" border="0" src="https://freight.cargo.site/w/1000/i/35891dd6142bf09ce24d9b31afa207b2749e47c9b59f2b6a06b1baa742c05339/251019_D_Treija_Selected_Projects_adidasFootballxCommonGoal_LukasKOrschan_Colombia4.png" /> CREATIVE DIRECTOR: BEN SCHOSMANN SENIOR ART DIRECTOR: DANIELA TREIJA ACCOUNT MANAGER: HALA ALSADI PRODUCER: SONIA LANG, SOFIA VILLAMIL, PALOMA VILLAMIL PHOTOGRAPHER: LUKAS KORSCHAN DIGITAL OPERATOR: SIMON BOTERO COLABORATING ORGANISATIONS: FUNDACION TIEMPOS DE JUEGO, COMMON GOAL https://danielatreija.com/Made-in-Italy-x-For-The-Culture Sun, 19 Oct 2025 15:33:50 +0000 Daniela Treija Portfolio https://danielatreija.com/Made-in-Italy-x-For-The-Culture Made in Italy x For the Culture CATEGORY: ART DIRECTION, CAMPAIGN CLIENT: ADIDAS REALISED AT: ATTITUDE STUDIOS Y2025 adidas teamed up with the Milanese collective For the Culture and artist Em, to explore what “Made in Italy” means to them, delving into the personal story of not just where you’re from, but what you become a part of. <img width="2000" height="1200" width_o="2000" height_o="1200" data-src="https://freight.cargo.site/t/original/i/e4aaf19c89a5937a8df355653c82fe47c76d7dbab9b87b023813ed8c0f5cd177/251015_D_Treija_Selected_Projects_adidas_Made_In_Italy_01.png" data-mid="239548644" border="0" src="https://freight.cargo.site/w/1000/i/e4aaf19c89a5937a8df355653c82fe47c76d7dbab9b87b023813ed8c0f5cd177/251015_D_Treija_Selected_Projects_adidas_Made_In_Italy_01.png" /> <img width="2000" height="1200" width_o="2000" height_o="1200" data-src="https://freight.cargo.site/t/original/i/264cbab2aea6edfa2655c414b7bbdf972d3cb212f2c0f3d9c6aee4d6b668ec38/251015_D_Treija_Selected_Projects_adidas_Made_In_Italy_03_.png" data-mid="239548709" border="0" src="https://freight.cargo.site/w/1000/i/264cbab2aea6edfa2655c414b7bbdf972d3cb212f2c0f3d9c6aee4d6b668ec38/251015_D_Treija_Selected_Projects_adidas_Made_In_Italy_03_.png" /><img width="2000" height="1200" width_o="2000" height_o="1200" data-src="https://freight.cargo.site/t/original/i/f73d7d3a8658ad502538a1a915dcd90d8c1ceda022c093b07f677cba8753914d/251015_D_Treija_Selected_Projects_adidas_Made_In_Italy_02_4.png" data-mid="239548710" border="0" src="https://freight.cargo.site/w/1000/i/f73d7d3a8658ad502538a1a915dcd90d8c1ceda022c093b07f677cba8753914d/251015_D_Treija_Selected_Projects_adidas_Made_In_Italy_02_4.png" /> <img width="2000" height="1200" width_o="2000" height_o="1200" data-src="https://freight.cargo.site/t/original/i/bdd94fae4d0f400541aedd2f7d413b89686402165ad11c5631876a902c4174b1/251015_D_Treija_Selected_Projects_adidas_Made_In_Italy_04_.png" data-mid="239569513" border="0" src="https://freight.cargo.site/w/1000/i/bdd94fae4d0f400541aedd2f7d413b89686402165ad11c5631876a902c4174b1/251015_D_Treija_Selected_Projects_adidas_Made_In_Italy_04_.png" /> CREATIVE DIRECTOR: BEN SCHOSMANN SENIOR ART DIRECTOR: DANIELA TREIJA STRATEGY: CELIA FRÖHLICH, LISA KELLER ACCOUNT MANAGER: GRAÇA KIELY PRODUCER: SONIA LANG PHOTOGRAPHER: FOR THE CULTURE DOP: FOR THE CULTURE STYLING: FOR THE CULTURE HMU: FOR THE CULTURE TALENT:&nbsp;FOR THE CULTURE COLLECTIVE &amp; EM https://danielatreija.com/Three-Stripes-Gallery Sun, 19 Oct 2025 10:13:29 +0000 Daniela Treija Portfolio https://danielatreija.com/Three-Stripes-Gallery Three Stripes Gallery CATEGORY: ART DIRECTION, CAMPAIGN CLIENT: ADIDAS REALISED AT: ATTITUDE STUDIOS Y2024/2025 On the occasion of the Women’s Euro 2025 championships, adidas invited us to build on the momentum surrounding the tournament. With art as the cornerstone behind each adidas 2025 federation kit, we set out to showcase the jerseys within the context of the Three Stripes Gallery through a Gen Z–coded lifestyle campaign. The concept reimagined familiar gallery scenarios as an adidas federation kits lookbook and was brought to life through the lens of acclaimed fashion photographer Lukas Wassmann. <img width="2000" height="1200" width_o="2000" height_o="1200" data-src="https://freight.cargo.site/t/original/i/6bc4845932f1e448aa43df666693739d22b5df6732d3a34572f30af7412cfc4a/251019_D_Treija_Selected_Projects_WEuros_ThreeStripesGallery8.png" data-mid="239539936" border="0" src="https://freight.cargo.site/w/1000/i/6bc4845932f1e448aa43df666693739d22b5df6732d3a34572f30af7412cfc4a/251019_D_Treija_Selected_Projects_WEuros_ThreeStripesGallery8.png" /><img width="2000" height="1200" width_o="2000" height_o="1200" data-src="https://freight.cargo.site/t/original/i/b3b56f701a1c4171a742955ea371b461f64b5312105faa808dbb755cc46a7b05/251019_D_Treija_Selected_Projects_WEuros_ThreeStripesGallery3.png" data-mid="239539922" border="0" src="https://freight.cargo.site/w/1000/i/b3b56f701a1c4171a742955ea371b461f64b5312105faa808dbb755cc46a7b05/251019_D_Treija_Selected_Projects_WEuros_ThreeStripesGallery3.png" /><img width="2000" height="1200" width_o="2000" height_o="1200" data-src="https://freight.cargo.site/t/original/i/ab0c3c30a3fe5b354ecfc057964bdc464904f6110c1267c43004053c9e3102e2/251019_D_Treija_Selected_Projects_WEuros_ThreeStripesGallery5.png" data-mid="239539925" border="0" src="https://freight.cargo.site/w/1000/i/ab0c3c30a3fe5b354ecfc057964bdc464904f6110c1267c43004053c9e3102e2/251019_D_Treija_Selected_Projects_WEuros_ThreeStripesGallery5.png" /><img width="2000" height="1200" width_o="2000" height_o="1200" data-src="https://freight.cargo.site/t/original/i/fa25f49056eed12380c37b08d07bce524824eb6275cf219c71a8ccefd1296dea/251019_D_Treija_Selected_Projects_WEuros_ThreeStripesGallery4.png" data-mid="239539924" border="0" src="https://freight.cargo.site/w/1000/i/fa25f49056eed12380c37b08d07bce524824eb6275cf219c71a8ccefd1296dea/251019_D_Treija_Selected_Projects_WEuros_ThreeStripesGallery4.png" /><img width="2000" height="1200" width_o="2000" height_o="1200" data-src="https://freight.cargo.site/t/original/i/995bd3f3ad589830379d1da5c70b738ede4873059aea13185ec06c9a3cb01b0f/251019_D_Treija_Selected_Projects_WEuros_ThreeStripesGallery7.png" data-mid="239539935" border="0" src="https://freight.cargo.site/w/1000/i/995bd3f3ad589830379d1da5c70b738ede4873059aea13185ec06c9a3cb01b0f/251019_D_Treija_Selected_Projects_WEuros_ThreeStripesGallery7.png" /> CREATIVE DIRECTOR: ELLIS SERGANT, BEN SCHOSMANN SENIOR ART DIRECTOR: DANIELA TREIJA ACCOUNT DIRECTOR: LUCA BERGALLOACCOUNT MANAGER: HALA ALSADI PRODUCER: SONIA LANG PHOTOGRAPHER: LUKAS WASSMANN STYLING: SASKIA JUNG HMU: SUSANNA JONAS, LIV GATE SET DESIGN: LEONARDO PAPINI TALENT: JORDAN ADETUNJI, DOUVELLE19, CLARA KONG VILA, NAMASENDA, ALIEU SAWANEH https://danielatreija.com/adidas-Originals-SS24 Mon, 08 Jul 2024 04:54:05 +0000 Daniela Treija Portfolio https://danielatreija.com/adidas-Originals-SS24 adidas OriginalsSS’24 CATEGORY: ART DIRECTION, CAMPAIGN CLIENT: ADIDAS REALISED AT: ATTITUDE STUDIOS Y2024 A celebration of originality - The adidas Originals Terrace global campaign was localised with global and local talent such as Serge Gnabry, Jella Haase and Levin Liam showcasing their style and passion in 3 unique stories unpacked through photography, film and social first motion content. <img width="2976" height="1403" width_o="2976" height_o="1403" data-src="https://freight.cargo.site/t/original/i/3c853b8d9a728adca3412b5389d56449f74e7f56025e885fef87e1ae7556bd6e/240307_Atttd_AdidasOriginals_Terrace_Triptych_Serge-Gnabry.png" data-mid="214275030" border="0" src="https://freight.cargo.site/w/1000/i/3c853b8d9a728adca3412b5389d56449f74e7f56025e885fef87e1ae7556bd6e/240307_Atttd_AdidasOriginals_Terrace_Triptych_Serge-Gnabry.png" /> <img width="2560" height="1440" width_o="2560" height_o="1440" data-src="https://freight.cargo.site/t/original/i/a4f674151ecc581f968a1d557e4504688be9d43fcfd13674bcc3c16092d27587/240307_Atttd_AdidasOriginals_Terrace_Triptych_Jella-Haase.png" data-mid="214277185" border="0" src="https://freight.cargo.site/w/1000/i/a4f674151ecc581f968a1d557e4504688be9d43fcfd13674bcc3c16092d27587/240307_Atttd_AdidasOriginals_Terrace_Triptych_Jella-Haase.png" /><img width="2560" height="1440" width_o="2560" height_o="1440" data-src="https://freight.cargo.site/t/original/i/fd3d714fc6c0a31f0f511f0c37c28a3fafc65439a934211f7bcd79e30f494ea6/240307_Atttd_AdidasOriginals_Terrace_Triptych_Levin-Liam.png" data-mid="214277138" border="0" src="https://freight.cargo.site/w/1000/i/fd3d714fc6c0a31f0f511f0c37c28a3fafc65439a934211f7bcd79e30f494ea6/240307_Atttd_AdidasOriginals_Terrace_Triptych_Levin-Liam.png" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/8670ad805b122fbb69ceef12ac0434dd54ca98d53f1bf5529eaa8cd6630cbf75/240307_AdidasOriginals_Terrace_OOH.png" data-mid="214277435" border="0" src="https://freight.cargo.site/w/1000/i/8670ad805b122fbb69ceef12ac0434dd54ca98d53f1bf5529eaa8cd6630cbf75/240307_AdidasOriginals_Terrace_OOH.png" /> CREATIVE DIRECTOR: BEN SCHOSMANN SENIOR ART DIRECTOR(S): DANIELA TREIJA, JAMES BROOKS, KEANO ANTON ACCOUNT DIRECTOR: JUSTIN KNIESEL EXECUTIVE PRODUCER: CHRISTIAN VON ZU GATHEN PHOTOGRAPHER: NINA RAASCH DIRECTOR: EASTON WEST STYLING: BRIAN GALLO, SASKIA JUNG HMU: ROCCO KOWALSKI, MILKA BARBIN SET DESIGN: ATTITUDE STUDIOS PRODUCTION: 27KM TALENT: SERGE GNABRY, JELLA HAASE, LEVIN LIAM https://danielatreija.com/Open-House-Berlin Wed, 21 Jun 2023 16:21:54 +0000 Daniela Treija Portfolio https://danielatreija.com/Open-House-Berlin Open House Berlin CATEGORY: CREATIVE DIRECTION, SPATIAL DESIGN CLIENT: OPEN HOUSE Y2023 Following the principles of honesty and restraint, the visual language of the community café Open House is pared back and timeless, utilising a bold, singular brand red inspired by the vernacular design of everyday community spaces. Elevating the ordinary, the brand’s identity guided the café’s spirit of being an uncomplicated, albeit tasteful neighbourhood spot, guided by a commitment to quality. On weekend nights, OPEN HOUSE transformed into Bottle Shop, its natural wine extension, where guests could buy and enjoy bottles after-hours. Bottle Shop's identity serves as an extension of OPEN HOUSE’s visual language into a playful, evening expression. Highlighting slick contrast as a central theme to the spatial concept, the design pairs cool stainless steel against the warmth of a semi-matte red floor. The pigment Ochsenblut (oxblood) has a strong association with Berlin apartment buildings, initially chosen for its practicality and cost-effectiveness, and now intrinsically linked with the identity of the city. This weaving of industrial and domestic elements shapes a space that feels both familiar and refined. <img width="2000" height="1200" width_o="2000" height_o="1200" data-src="https://freight.cargo.site/t/original/i/c3189c5b4867cc1e635847d76cf796fd9249150fcf5fbe466e0386bbc0a8a93d/251014_D_Treija_Selected_Projects_2025_Small_.png" data-mid="239380529" border="0" src="https://freight.cargo.site/w/1000/i/c3189c5b4867cc1e635847d76cf796fd9249150fcf5fbe466e0386bbc0a8a93d/251014_D_Treija_Selected_Projects_2025_Small_.png" /><img width="4167" height="2500" width_o="4167" height_o="2500" data-src="https://freight.cargo.site/t/original/i/6bd8f58290d574acaaba9107c229d852caead6847160a52fb0032832e6875bda/251026_D_Treija_Selected_Projects_OpenHouse_Berlin_01.png" data-mid="239887162" border="0" src="https://freight.cargo.site/w/1000/i/6bd8f58290d574acaaba9107c229d852caead6847160a52fb0032832e6875bda/251026_D_Treija_Selected_Projects_OpenHouse_Berlin_01.png" /><img width="2000" height="1200" width_o="2000" height_o="1200" data-src="https://freight.cargo.site/t/original/i/73d82ab98b23593bef20ec5f5ba04cfec260f65110c3fc6d36ef1dbeb608835c/251015_D_Treija_Selected_Projects_OH_022.png" data-mid="239380994" border="0" src="https://freight.cargo.site/w/1000/i/73d82ab98b23593bef20ec5f5ba04cfec260f65110c3fc6d36ef1dbeb608835c/251015_D_Treija_Selected_Projects_OH_022.png" /><img width="2000" height="1200" width_o="2000" height_o="1200" data-src="https://freight.cargo.site/t/original/i/465624cf554968b76cb22a14f59ccda3a0c4343eb7101651babaa85b6e3b3be6/251015_D_Treija_Selected_Projects_OH_023.png" data-mid="239380997" border="0" src="https://freight.cargo.site/w/1000/i/465624cf554968b76cb22a14f59ccda3a0c4343eb7101651babaa85b6e3b3be6/251015_D_Treija_Selected_Projects_OH_023.png" /><img width="4167" height="2500" width_o="4167" height_o="2500" data-src="https://freight.cargo.site/t/original/i/de8a1ca9f36a73792ff2ee30d2b503781b67765e9b494fa47e5d83c3378e7a27/251026_D_Treija_Selected_Projects_OpenHouse_Berlin_016.png" data-mid="239887164" border="0" src="https://freight.cargo.site/w/1000/i/de8a1ca9f36a73792ff2ee30d2b503781b67765e9b494fa47e5d83c3378e7a27/251026_D_Treija_Selected_Projects_OpenHouse_Berlin_016.png" /><img width="2000" height="1200" width_o="2000" height_o="1200" data-src="https://freight.cargo.site/t/original/i/8e349c84992a68d55c1a3ee829c5d213069e351ec1a70393bbbe5b2af42f5f81/251014_D_Treija_Selected_Projects_2025_Small_9.png" data-mid="239380547" border="0" src="https://freight.cargo.site/w/1000/i/8e349c84992a68d55c1a3ee829c5d213069e351ec1a70393bbbe5b2af42f5f81/251014_D_Treija_Selected_Projects_2025_Small_9.png" /><img width="2000" height="1200" width_o="2000" height_o="1200" data-src="https://freight.cargo.site/t/original/i/6b7d3e318454a793e9a42f8787b0756113050b3c41a851072d24fd8b26c63cc9/240211_D_Treija_Selected_Projects_BottleShop_02.png" data-mid="239380825" border="0" src="https://freight.cargo.site/w/1000/i/6b7d3e318454a793e9a42f8787b0756113050b3c41a851072d24fd8b26c63cc9/240211_D_Treija_Selected_Projects_BottleShop_02.png" /> CREATIVE DIRECTOR: DANIELA TREIJASPATIAL DESIGNER: LISA CIPRIANO PHOTOGRAPHY: FANETTE GUILLOUD, HURRIYET BULAN&nbsp; https://danielatreija.com/Seen-on-Pixel Wed, 21 Jun 2023 17:14:02 +0000 Daniela Treija Portfolio https://danielatreija.com/Seen-on-Pixel Seen on Pixel CATEGORY: ART DIRECTION, SPATIAL DESIGN, EVENT DESIGN AND PRODUCTION CLIENT: GOOGLE PIXEL REALISED AT: KEMMLER KEMMLER Y2023 Google approached us to support them with the launch of the new Pixel 7a and the Pixel 7 Pro, with an integrated activation involving a network of Gen Z key opinion leaders and a major invitation-only event in Berlin. The result was Seen on Pixel: an interactive content playground designed to highlight the key features of the Pixel-camera and help our 300+ guests create incredible photo and video material that would never have been possible otherwise. <img width="2000" height="1200" width_o="2000" height_o="1200" data-src="https://freight.cargo.site/t/original/i/5b6f665cb95be138e145c49c25568fbf98e82db5759936550fae7d60ac1bf079/230622_D_Treija_Selected_Projects_GooglePixel_SeenOnPIxel_032.png" data-mid="183126732" border="0" src="https://freight.cargo.site/w/1000/i/5b6f665cb95be138e145c49c25568fbf98e82db5759936550fae7d60ac1bf079/230622_D_Treija_Selected_Projects_GooglePixel_SeenOnPIxel_032.png" /><img width="2000" height="1400" width_o="2000" height_o="1400" data-src="https://freight.cargo.site/t/original/i/bff59a5368c8b335f940d0a7d102958464ba908bc27bb5587f744c93dc04a750/230622_D_Treija_Selected_Projects_Seen_On_Pixel2.png" data-mid="182853094" border="0" src="https://freight.cargo.site/w/1000/i/bff59a5368c8b335f940d0a7d102958464ba908bc27bb5587f744c93dc04a750/230622_D_Treija_Selected_Projects_Seen_On_Pixel2.png" /><img width="2000" height="1400" width_o="2000" height_o="1400" data-src="https://freight.cargo.site/t/original/i/55412d8cebdefafc8b7e5b832c522f19ef2b6f5545a6fa45bd9bf7afe427dc45/230622_D_Treija_Selected_Projects_Seen_On_Pixel3.png" data-mid="182853120" border="0" src="https://freight.cargo.site/w/1000/i/55412d8cebdefafc8b7e5b832c522f19ef2b6f5545a6fa45bd9bf7afe427dc45/230622_D_Treija_Selected_Projects_Seen_On_Pixel3.png" /><img width="2000" height="1400" width_o="2000" height_o="1400" data-src="https://freight.cargo.site/t/original/i/1a710a573a0d56dc92b79b6303948feaaa81652c16e2b8611f3099a7ac430d5a/230622_D_Treija_Selected_Projects_Seen_On_Pixel4.png" data-mid="182853142" border="0" src="https://freight.cargo.site/w/1000/i/1a710a573a0d56dc92b79b6303948feaaa81652c16e2b8611f3099a7ac430d5a/230622_D_Treija_Selected_Projects_Seen_On_Pixel4.png" /><img width="2000" height="1400" width_o="2000" height_o="1400" data-src="https://freight.cargo.site/t/original/i/cb771c11b034cac6d93a4637b40b4546c48e66b57a20d42251a141a52e38de99/230622_D_Treija_Selected_Projects_GooglePixel_SeenOnPIxel_04.png" data-mid="184999737" border="0" src="https://freight.cargo.site/w/1000/i/cb771c11b034cac6d93a4637b40b4546c48e66b57a20d42251a141a52e38de99/230622_D_Treija_Selected_Projects_GooglePixel_SeenOnPIxel_04.png" /><img width="2000" height="1200" width_o="2000" height_o="1200" data-src="https://freight.cargo.site/t/original/i/a5c79c46a4d7645cedd6be6e0afd920ae1d0bab072a6eecc59ac36cd7b8541a7/230622_D_Treija_Selected_Projects_GooglePixel_SeenOnPIxel_4.png" data-mid="184369324" border="0" src="https://freight.cargo.site/w/1000/i/a5c79c46a4d7645cedd6be6e0afd920ae1d0bab072a6eecc59ac36cd7b8541a7/230622_D_Treija_Selected_Projects_GooglePixel_SeenOnPIxel_4.png" /> CREATIVE DIRECTOR: MARTIN SCHUSTER SENIOR ART DIRECTOR: DANIELA TREIJAJUNIOR ART DIRECTOR: MEDYA BISCHOFF DIRECTOR COPY&amp;CONCEPT: ALEX GWILLIAM COPY&amp;CONCEPT: CELIA FROHLICH, FRANZISKA KAUL ACCOUNT DIRECTOR: SASCHA KOLOCHKOV ACCOUNT MANAGER: ANNA MIKAT, JULIAN ENGEL EXECUTIVE PRODUCER: MIRIAM RITZMANN DIRECTOR OF ARCHITECTURE: DAVID KEMMLERSENIOR SPATIAL DESIGNER: SEBASTIAN SCHOENHEITJUNIOR SPATIAL DESIGNER: LISA CIPRIANO SET DESIGN:&nbsp;LISA CIPRIANO PRODUCTION: SATIS&amp;FY PRODUCERS: JULIANE HEINECKE, JULIANE PIELUCHA PHOTOGRAPHY:&nbsp;MOÏSE YOUMBA