Open House Berlin



CATEGORY: CREATIVE DIRECTION, SPATIAL DESIGN
CLIENT: OPEN HOUSE

Y2023

Following the principles of honesty and restraint, the visual language of the community café Open House is pared back and timeless, utilising a bold, singular brand red inspired by the vernacular design of everyday community spaces.

Elevating the ordinary, the brand’s identity guided the café’s spirit of being an uncomplicated, albeit tasteful neighbourhood spot, guided by a commitment to quality. On weekend nights, OPEN HOUSE transformed into Bottle Shop, its natural wine extension, where guests could buy and enjoy bottles after-hours. Bottle Shop's identity serves as an extension of OPEN HOUSE’s visual language into a playful, evening expression.

Highlighting slick contrast as a central theme to the spatial concept, the design pairs cool stainless steel against the warmth of a semi-matte red floor. The pigment Ochsenblut (oxblood) has a strong association with Berlin apartment buildings, initially chosen for its practicality and cost-effectiveness, and now intrinsically linked with the identity of the city. This weaving of industrial and domestic elements shapes a space that feels both familiar and refined.





CREATIVE DIRECTOR: DANIELA TREIJA
SPATIAL DESIGNER: LISA CIPRIANO
PHOTOGRAPHY: FANETTE GUILLOUD, HURRIYET BULAN 

Y2025-01

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AND REQUIRE PRIOR WRITTEN PERMISSION FROM THE COPYRIGHT HOLDER.