Nike Hoodie
Off / On Campaign



CATEGORY: ART DIRECTION, CAMPAIGN
CLIENT: NIKE, SNIPES
REALISED AT: SUNST STUDIO

Y2021

To highlight the iconic Nike Hoodie as the No. 1 lifestyle garment, we were invited to convey the Snipes & Nike campaign message through 3 different Hood Off / Hood On narratives. Our aim was to showcase the different states of mind and emotions that wearing (or not wearing) a hood can evoke – connection vs. inner connection, relaxation vs. determination.

To portray these specific emotional effects, we turned to the artist Gaspar Biadé, influencer WideAwakeEarthquake and breakdancer B-girl Claudia. Three forthcoming Berlin personalities sharing their uncompromised vision and ventures in the pursuit of their dreams.










CREATIVE DIRECTOR: TOBIAS AMBERGER, SEBASTIAN AMBERGER
ART DIRECTOR: DANIELA TREIJA

COPYWRITER: DUNCAN BALLANTYNE-WAY

PRODUCER: JULIAN BLANK 
PRODUCTION ASSISTANT: MICHAEL BIBER
PRODUCTION: DISTRICT10 / SUNST STUDIO
CAMERA: JULIAN MIDDLE
PHOTOGRAPHER: NICOLA REHBEIN
PHOTOGRAPHER ASSISTANT: PAUL HEPPER
H&M: CHRISSIE MOISSL
STYLING: NIKE/LENA BABLITCHISKY

TALENT: GASPÀR BIADÉ, WIDEAWAKEARTHQUAKE, B-GIRL CLAUDIA

Y2024-01

ALL DESIGNS AND ELEMENTS ARE THE INTELLECTUAL PROPERTY OF THE RIGHTFUL OWNER
AND REQUIRE PRIOR WRITTEN PERMISSION FROM THE COPYRIGHT HOLDER.