Nike Offline N.354
CATEGORY: ART DIRECTION, CAMPAIGN
CLIENT: ASPHALTGOLD, NIKE
REALISED AT: SUNST STUDIO
Y2020
During the enforced lockdowns around the world, Nike released their first ever loungewear shoe - the Offline N.354. To mark this significant release, we were approached by Asphaltgold to develop the story of this product through a digital film campaign.
To do this, we decided to conceptualise a space that conveyed the conflicting demands placed on the individual during the lockdown. Playing with the idea of opposing forces – intimacy vs publicness, connection vs disconnection. Constructing a multi-dimensional environment that seamlessly transitioned from the external to the internal world.
CREATIVE DIRECTOR: SEBASTIAN AMBERGER
ART DIRECTOR: DANIELA TREIJA
COPYWRITER: DUNCAN BALLANTYNE-WAY
PRODUCER: JULIAN BLANK
PRODUCTION ASSISTANT: MICHAEL BIBER
PRODUCTION: SUNST STUDIO
ART DIRECTOR: DANIELA TREIJA
COPYWRITER: DUNCAN BALLANTYNE-WAY
PRODUCER: JULIAN BLANK
PRODUCTION ASSISTANT: MICHAEL BIBER
PRODUCTION: SUNST STUDIO
DOP & EDITOR: OLIVER VALENTE
SOUND DESIGN : LUCAS DIETRICH
COLOUR: THE CINESTHETIC
SET DESIGN: VICTOR SERRANDER, DANIELA TREIJA
H&M: ANKE WOLFERT
STYLING: ASPHALTGOLD
TALENT: YOSUKE KANISHIRO
SOUND DESIGN : LUCAS DIETRICH
COLOUR: THE CINESTHETIC
SET DESIGN: VICTOR SERRANDER, DANIELA TREIJA
H&M: ANKE WOLFERT
STYLING: ASPHALTGOLD
TALENT: YOSUKE KANISHIRO