Made in Italy x
For the Culture




CATEGORY: ART DIRECTION, CAMPAIGN
CLIENT: ADIDAS
REALISED AT: ATTITUDE STUDIOS

Y2025

adidas teamed up with the Milanese collective
For the Culture and artist Em, to explore what “Made in Italy” means to them, delving into the personal story of not just where you’re from, but what you become a part of.












CREATIVE DIRECTOR: BEN SCHOSMANN
SENIOR ART DIRECTOR: DANIELA TREIJA

STRATEGY: CELIA FRÖHLICH, LISA KELLER
ACCOUNT MANAGER: GRAÇA KIELY
PRODUCER: SONIA LANG

PHOTOGRAPHER: FOR THE CULTURE
DOP: FOR THE CULTURE
STYLING: FOR THE CULTURE
HMU: FOR THE CULTURE

TALENT: FOR THE CULTURE COLLECTIVE & EM

Y2025-01

ALL DESIGNS AND ELEMENTS ARE THE INTELLECTUAL PROPERTY OF THE RIGHTFUL OWNER
AND REQUIRE PRIOR WRITTEN PERMISSION FROM THE COPYRIGHT HOLDER.