For All Your Vibes
Sneakerness’23



CATEGORY: ART DIRECTION, SPATIAL DESIGN
CLIENT: ZALANDO
REALISED AT: KEMMLER KEMMLER

Y2023

Today, true street style means combining and assembling styles, to create unique compositions that reflect our diverse fascinations. This love for experimentation was our key inspiration for an interactive stand concept for Zalando, at the sneaker & lifestyle convention Sneakerness.
 
The centrepiece of our installation was a 4m high digital totem that displayed the different fits of our influencers and visitors, allowing guests to try various styles through a gamified process. An experimentation station where streetwear connoisseurs could mix and match their style, while remaining authentic and true to the streetwear aesthetic.






HEAD OF PRODUCTION&ACCOUNT: MIRIAM RITZMANN
SENIOR ART DIRECTOR: DANIELA TREIJA
JUNIOR ART DIRECTOR (S): NATHALIE HAUF, KATHARINA SCHNAUBELT
GRAPHIC DESIGN: ZALANDO

COPY&CONCEPT: JARROD BADDELIYANAGE

SPATIAL DESIGNER: LISA CIPRIANO
PRODUCER: ANKE HUTSCHEMAEKERS
PHOTOGRAPHER: ANTONIO PEDRO
VIDEOGRAPHER: BDX MEDIA GMBH

STYLING: ANOUCK MUTSAERTS

TALENT: ERMI TADESSE (ERMIVISUALS), PERLA PERLSON, KRIS GRIPPO, 
NAOMI LAREINE, SARA MÜLLER, NOAH MICHA, DAVID NDALA (TRILLPRIME), YOUSRA ZEIN

Y2024-01

ALL DESIGNS AND ELEMENTS ARE THE INTELLECTUAL PROPERTY OF THE RIGHTFUL OWNER
AND REQUIRE PRIOR WRITTEN PERMISSION FROM THE COPYRIGHT HOLDER.