Bikini Berlin x
Coco Capitán



CATEGORY: ART DIRECTION, CAMPAIGN, SPATIAL DESIGN
CLIENT: BIKINI BERLIN
REALISED AT: KEMMLER KEMMLER

Y2021

As part of an ongoing relationship with the concept shopping mall Bikini Berlin, we were invited to develop a Christmas campaign, as well as a wrapping paper design in collaboration with a renowned artist, reflecting the overall theme of 'slow shopping'.

Known for her iconic handwriting style, Coco Captián’s poems are celebrated for their wry observations on human nature and the condition of contemporary being. She was therefore the perfect choice to create a bespoke artwork that would embody a different attitude to the spirit of Christmas. Moreover, it all came together in a gift-wrapping station framed by 200 living, rentable fir trees.




CREATIVE DIRECTOR: MARTIN SCHUSTER
SENIOR ART DIRECTOR: DANIELA TREIJA
JUNIOR ART DIRECTOR: MOLLY ROSE DYSON

CONCEPT: DAVID KEMMLER
SENIOR SPATIAL DESIGNER: SEBASTIAN SCHOENHEIT
COPYWRITTER: JOHANNA BONIFERT

ARTIST: COCO CAPITÁN
ACCOUNT DIRECTOR: ALINA GROTZ
ACCOUNT MANAGER: CÉLINE THÜMLER
EXECUTIVE PRODUCER: ANKE HUTSCHEMAEKERS

PHOTOGRAPHY: KASIA KIM-ZACHARKO, FANETTE GUIOLLOUD
PHOTOGRAPHY ASSISTANT: JOE MILES

Y2024-01

ALL DESIGNS AND ELEMENTS ARE THE INTELLECTUAL PROPERTY OF THE RIGHTFUL OWNER
AND REQUIRE PRIOR WRITTEN PERMISSION FROM THE COPYRIGHT HOLDER.