Basis Rho



CATEGORY: ART DIRECTION, BRAND IDENTITY & STRATEGY
CLIENT: JESCHKELANGER
REALISED AT: SUNST STUDIO

Y2020

Designed by the artist duo, Jeschkelanger, Basis Rho is the first durable material to incorporate large glass prisms into a durable cement aggregate. Using sustainable design processes and highly individual curation, the material straddles both the commercial and artistic worlds.

To accentuate Basis Rho’s complementary characteristics, sense of lightness and multi-dimensionality, we decided to design a brand identity with typographic and compositional contrasts at its core. A confident representation of a product that blurs the line between art and design and channels its own distinctive luxury.







CREATIVE DIRECTOR: TOBIAS AMBERGER
ART DIRECTOR: DANIELA TREIJA

COPYWRITER: DUNCAN BALLANTYNE-WAY



Y2024-01

ALL DESIGNS AND ELEMENTS ARE THE INTELLECTUAL PROPERTY OF THE RIGHTFUL OWNER
AND REQUIRE PRIOR WRITTEN PERMISSION FROM THE COPYRIGHT HOLDER.